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How do I setup an Ambassador Scheme for my Festival?
How do I setup an Ambassador Scheme for my Festival?
Jenny avatar
Written by Jenny
Updated over 2 years ago

Step 1.

Creating an Eventree and TTS Ambassador event

Firstly, you will need to setup an Ambassadors event in Eventree, and a corresponding event on Ticketsellers. Get in touch with your account manager and they can help you setup the basics.

The Eventree event will need the correct Pass types setup to correspond to the passes you wish the Ambassadors to sell. For example, you may want Day Passes and Weekend Passes. If one of the rewards your Ambassador receives is a free entry pass for themself, you will also need to setup that pass in Eventree.


Step 2.

Setting up a form

Do you want your Ambassadors to complete a form in order to be part of the scheme? If so you will first need to setup a form.

If you do not wish for them to complete a form, skip straight to Step 3.

You may want to gather information such as name, email address, how many passes they intend to sell, how they found out about the scheme, etc.

Once the form is setup, you will need to share the link to it too, for instance on your social media feeds or website.

When Ambassadors have filled out the form, if you are happy with their responses, you can Approve them into the system.

Step 3.

Setting the Ambassador up as a Group Leader

If you do not wish for the Ambassadors to complete an Eventree form first, you can set them straight up as a Group Leader. If you already use Eventree, you may be familiar with this process already.

If not, please read this article on:
How to create a Group from scratch.
The Group Leader, and Group name, needs to be the Ambassador.

Step 4.

Assign each Group some passes

Depending on how many passes you want to allow your Ambassadors to sell, you will need to allocate each Ambassador 'Group' some passes.

Here is an article on Allocating passes to Groups.

Step 5.

Inviting the Ambassador into Eventree - setting up the Group Leader login email
For a separate article on this, see here.
The email template needs to include instructions for your Ambassadors on the process of selling passes and any other information they may need.

As well as the basics of allocating passes and sending payment emails
You may want to include:

  • What the rewards are, based on how many passes they sell, eg free merch, free entry passes for themself

  • How to claim those rewards

  • A contact email at the festival if they have any questions

  • Any other information you wish to include

Step 6.

Inviting the Ambassador into Eventree - sending the Group Leader login email.
Once you are happy with the template, you can start sending out logins to invite Ambassadors into the system, hurrah!

To do this, go to the dropdown next to their name and click 'send login'.


Once you have set all your Ambassadors up and they have started selling, you may want to track how they are getting on, you can see how to do this in associated help articles section.



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